SUMMARY OF ACHIEVEMENTS
20+ years growing digital audiences, building and leading editorial teams, and developing content-led growth strategies.
Growth content leader at Nike, responsible for building library that drove 2 million visits, $500K organic demand per month.
Created strategies that led to millions of new site visitors on Rent.com and ApartmentGuide.com, strategy and launch of UPS Knowledge Center, and rollout of AT&T Business Circle, winner of Content Marketing Institute’s Best Tech Publication.
First editorial member of Demand Media (now Leaf Group) team that grew startup into top 50 comScore site and $1B IPO, including growing international traffic from 6 million monthly page views to 90 million in two years, increasing revenues 6X.
Served as Atlanta-based content strategy lead for Razorfish, helped pitch, secure and execute millions of dollars in content strategy, marketing, user experience and creative engagements with Fortune 500 companies
EXPERIENCE
Director of Organic Growth Content / Nike
Beaverton, OR, April 2021 – March 2023
Build and lead cross-functional team of editorial and data professionals, tasked with driving new customers into the Nike digital ecosystem (website, apps) by creating high value content addressing consumer needs
Director of Content / Sundae
San Francisco, November 2019 – March 2021
Built team and content strategy to drive aggressive growth for this real estate technology startup
Led content creation and distribution across multiple blogs, social media and marketing channels, responsible for generating hundreds of monthly leads, dozens of organic PR placements, and thousands of organic (non-paid) page views to company web portfolio, collectively worth hundreds of thousands of dollars in organic value
Director of Content / Rent
Atlanta, December 2017 – November 2019
Interim lead of organic growth team, responsible for ongoing Content, SEO and Social Media growth on site portfolio with more than 20 million monthly unique visitors
Managed team of eight full-time employees and contractor staff of dozens with seven figure content and marketing budget
Spearheaded a team that was responsible for the following: two complete site redesign efforts, launch and execution of a comprehensive social media strategy across multiple channels, creation of a new email newsletter marketing campaign, implementation of a headless CMS system, rollout and ongoing management of an annual scholarship and addition of millions of new organic site visitors
Associate Director of Content Strategy / Razorfish
Atlanta, March 2014 – December 2017
Led content strategy and launch of AT&T Business Circle, winner of Content Marketing Institute’s 2015 Best Technology Publication
Pitch, create and execute content/editorial strategies for branded digital properties for UPS, CarMax, Intel, Cox, Disney and Bridgestone, representing millions of dollars in client engagements for the agency
Serve as discipline lead on all things content marketing, production, talent/influencers, governance, writing, brand messaging
Director of Editorial, International / Demand Media
Buenos Aires, Argentina, June 2011 – October 2013
Relocated to Buenos Aires to manage team responsible for company's international content strategy, guiding launch and growth of multiple foreign language websites
Helped build international audience from six million page views/month to nearly 90 million
Recruited and managed editorial staff of five responsible for content creation, translation, localization and guiding globally distributed freelance team
Grew social following to two million Facebook fans and 10,000 Twitter followers
Director of Editorial, Media Network / Demand Media
Santa Monica, CA, 2010 – 2011
Oversaw editorial operations of third-party content business that signed 20+ marquee name customers and grew to $7 million in annual revenue in three years
Helped drive millions of page views for partners by creating and maintaining digital content channels like USA Today Travel Tips and National Geographic Green Guide
Led team of 12 on-staff editors and network of freelancers responsible for creation of hundreds of articles and videos across multiple web properties
Various Editorial Management Roles / Demand Media
Santa Monica, CA, and Austin, TX, 2006 – 2010
Relocated to Austin to build and manage team of nine responsible for using SEO and monetization data to generate popular topics for new content
Member of small production team responsible for planning, designing and launching Demand Media Studios, a global talent network
Managed editorial team of four responsible for content creation on eHow.com
Managing Editor, Metro Magazine / Bobit Business Media
Torrance, CA, 2001 – 2006
Managed editorial budget, staff editors, freelancers and monthly production cycle for print trade publication dedicated to transportation and travel industry
Writing, Editing and Editorial Consulting / Freelance
Atlanta, Los Angeles, Austin, Buenos Aires, 2001 – Present
Content strategy, writing, editing, curation, social, SEO, taxonomy and ideation for digital clients, including Marcus Autism Center, Interactive Corp, Media News Group, Outbrain, CitySearch and others
EDUCATION
B.A. English, University of Georgia, 2000
OTHER ENDEAVORS
Co-Founder / Atlanta-Latin America Scholarship (ALAS)
Atlanta, 2010 – 2018
Co-founded ALAS, a registered 501(c)(3) nonprofit organization that has awarded more than 30 scholarships to students to study abroad in Latin America
Featured presenter at 2015 Diversity and Leadership Conference at Clayton State University
SKILLS AND INTERESTS
Bilingual spoken and written Spanish
Freelance writer, blogger and contributor to various outlets, including award-winning music blog Aquarium Drunkard
Managed writers and editorial operations for Mania.com, former genre entertainment website with one million monthly page views
Extensive experience working within Adobe Creative Cloud, especially Adobe Premiere and Photoshop
Proficient in AP Style, Chicago Manual of Style and digital publishing standards