Consulting

Building a strong foundation for growth means having a good content program in place. But there is never just one thing that makes you win. Whether you’re a publication, brand, or tiny startup, you have to do a lot of things right to be successful with content.

I'm constantly looking to partner with organizations who need help telling their stories and achieving strategic goals. Here are some of the areas in which I have extensive experience. 

Guidelines and Instructional Documentation

  • Editorial Style Guides
  • Voice and Tone Guides
  • CMS Plan and Instructions
  • Governance and Workflow Planning
  • Community Management/Moderation

Written Collateral

  • Copy Decks
  • Blogs, Newsletters, Columns, Speeches
  • Scriptwriting
  • Taxonomies and Metadata
  • Native Advertising
  • Social Content

Strategy

  • Content Strategy
  • Content-Led Growth (Organic Growth)
  • Social Media Strategy
  • Content Marketing
  • SEO Best Practices
  • Link-Building
  • PR and Reputation Management
  • Content Migration/Mapping Plans
  • Editorial Publishing Calendars
  • Creative Concepting
  • Competitive Analysis
  • Content Format/Type Recommendations
  • Mobile Content Recommendations
  • International Localization and Translation